Ken-L-Ration - Canned Horse Meat

Serving Ken-L-Ration to your pooch may have kept him friendly but as a horse lover I was shocked to read that it was actually US Govt. Inspected

HORSE MEAT!!!

I looked it up on wikipedia (as I do everything) and here is what I found:

Canned horse meat was introduced in the United States under the Ken-L-Ration brand after WWI as a means to dispose of deceased horses.

The 1930s saw the introduction of canned cat food and dry meat-meal dog food by the Gaines Food Co. By the time WWII ended, pet food sales had reached $200 million. In the 1950s Spratt's became part of General Mills. For companies such as Nabisco, Quaker Oats, and General Foods, pet food represented an opportunity to market by-products as a profitable source of income.

The ad was in the December 1947 issue of Woman's Day.